3. New Revenue Opportunities
If your event relies on advertising and sponsorship to help cover costs, live streaming is a fantastic additional source of revenue. You can offer a sponsorship package for a single advertiser to have their name and logo appear throughout the entirety of your event’s webcast, or offer smaller packages, where each speaker or session is sponsored by a different organization.
Using your stream as an extra source of income doesn’t have to end with sponsorships. Consider charging viewers a small fee in exchange for access to the live feed or the ability to download an archived version of it after the event has ended. You can even partner with an industry publication or organization to allow them to use the live stream of your event as content on their own site.
Because live streaming can be a relatively inexpensive activity to execute, you should more than recoup the costs of the streaming equipment & crew through the profits collected from this type of sponsorship.